South Korea to Establish ‘K-Food’ Brand as ‘K-Pop Demon Hunters’ Boosts Global Interest in Instant Noodles

By Kazusa Yoda / Yomiuri Shimbun Correspondent
14:56 JST,
February 14, 2026
SEOUL — Exports of South Korean instant noodles are on the rise, a trend believed to be linked to the growing popularity of South Korean films and other cultural products overseas.
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