Sharp to reenter U.S. TV market in spring
![](https://japannews.yomiuri.co.jp/wp-content/uploads/2022/12/SHARP.jpg)
The logo of Sharp
11:32 JST, December 17, 2022
OSAKA (Jiji Press) — Major electronics maker Sharp Corp. will reenter the U.S. television market next spring, it was learned Thursday.
The company plans to start full-scale sales there of the Aquos XLED, the new, high-end model of Sharp’s Aquos liquid crystal display TV brand.
Sharp pulled out of U.S. TV sales for general consumers in 2016 amid a business crisis. It aims to enhance its brand power by selling high-resolution TV sets providing high-quality audio.
Using Sharp’s unique technology, the XLED model offers better color contrasts, officials said.
Sharp will exhibit the model at the Consumer Electronics Show in Las Vegas next month.
"Business" POPULAR ARTICLE
-
Japanese Companies Increasing Efforts to Hire Foreign Students; Firms, Local Governments Help Them Acquire Skills to Find Jobs in Japan
-
Japan’s Casio to Launch Durable Clothing Range Inspired by G-Shock Brand; Company to Debut Durable T-Shirt in Late August
-
Insufficient Rice Supply Hits Japan; Sever Heat, Rising Demand from Inbound Tourist Among Factors
-
Japanese Firm Hitachi to Release Vacuum Using AR That Turns Cleaning Into a Game; Stressful Cleaning May Become More Enjoyable
-
Sony to Open New Brand Complex Building in Tokyo’s Ginza Next Year; ‘Ginza Sony Park’ to Serve as Brand Hub for Entertainment Businesses
JN ACCESS RANKING