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Yoshinoya to Offer Noodle Bowl in Japan in July; Move Is Aimed at Attracting More Female Customers

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The Yomiuri Shimbun

12:41 JST, June 26, 2025

Yoshinoya Co., a major gyudon beef and rice bowl chain operator, announced on Wednesday that it will launch its first ever noodle dish, gyutama stamina mazesoba (dry noodle dish with beef and egg), on July 4 for the summer season only.

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