Ito-Yokado Opens New Shop at Takeshita-Dori Street in Harajuku; Shop Hopes to Attract Young People, Tourists With Pokémon, Mario Character Goods

Ito-Yokado Co. opened a new store that sells goods based on characters from such popular franchises as Pokémon and Super Mario at Takeshita-dori street in the Harajuku area of Tokyo on Wednesday.