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Dyeing Firm in Tokyo Begins Drying Fabric for Summer Yukata; Firm Uses Traditional Chusen Technique

yukata color

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The Yomiuri Shimbun

12:56 JST, May 10, 2025

Colorful fabrics for yukata are hung to dry under the sun at Iseyasu Senkosho dyeing company in Edogawa Ward, Tokyo. Founded in 1916, the company uses a traditional dyeing technique called chusen to produce the same colors and pattern on both sides of the fabric, creating a beautiful gradation. “I h...

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