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Colorful fabrics for yukata are hung to dry under the sun at Iseyasu Senkosho dyeing company in Edogawa Ward, Tokyo. Founded in 1916, the company uses a traditional dyeing technique called chusen to produce the same colors and pattern on both sides of the fabric, creating a beautiful gradation. “I hope people find a color and pattern that suits them and enjoy wearing yukata,” said the company’s executive managing director.
