Asahi Pop-up Serves Alcohol Alternatives in Shimbashi, Tokyo


Left: A pop-up restaurant offering non-alcoholic beverages and nutritionally balanced meals in Minato Ward, Tokyo, on Monday
Right: Non-alcoholic beverages and set meals, for lunch and dinner, are seen at the pop-up restaurant in Minato Ward, Tokyo, on Monday.
13:24 JST, December 10, 2024
Asahi Breweries Ltd. opened on Monday a pop-up restaurant in the Shimbashi district of Tokyo’s Minato Ward, where it is serving non-alcoholic beverages and nutritionally balanced meals until Friday.
The restaurant, Style Balance Tei, offers a single set meal that comes with three non-alcoholic beverages (100 milliliters each). The set meal, designed with the help of a nutritionist, includes spinach with miso mayonnaise, four kinds of vegetables in a Japanese marinade, teriyaki salmon with shichimi spices, and sticky barley rice. Lunch costs ¥500 including tax, while dinner is served without the barley rice and costs just ¥300.
Asahi Breweries has been advocating for “smart drinking,” with both drinkers and non-drinkers sharing a mutual respect. The company is encouraging people to drink non-alcoholic beverages during the year-end and New Year holidays, when there are more chances to drink and people tend to have poorer eating habits.
"Business" POPULAR ARTICLE
-
Rice Prices Rise for 15th Straight Week, with Releases of Stockpiled Rice Slow to Circulate
-
U.S. Tariffs to Deal Serious Blow to Asia’s Emerging Economies; Firms with Production Bases in Southeast Asia May Be Forced to Restructure
-
Groundbreaking Ceremony Held for Japan’s 1st Casino Resort; Site Set to Open in Fall of 2030
-
Stock Prices Swing: Red and Blue Change Places Daily in Tokyo
-
Trump Aims to ‘Shock and Awe’ with Tariff Policy; Japanese Business Leader Examines U.S. Moves
JN ACCESS RANKING