World Cup helps push up restaurant sales in Nov.
![](https://japannews.yomiuri.co.jp/wp-content/uploads/2022/12/JAPAN-ECONOMY-CPI.jpg)
People sit on stools outside a Japanese pub-style restaurant at a business district in Tokyo, April 30, 2015.
11:28 JST, December 28, 2022
TOKYO (Jiji Press) — Restaurant sales in Japan in November rose 8.9% from a year before, up for the 12th straight month, the Japan Food Service Association has said.
The FIFA World Cup in Qatar, where Japan reached the round of 16, gave a lift to fast food takeouts and deliveries, the association said Monday.
Restaurants also enjoyed brisk demand from foreign visitors after the easing of the government’s coronavirus-related border control measures and the start of a nationwide travel discount program.
The November sales continued to exceed those of three years before, prior to the COVID-19 pandemic.
Fast food restaurant sales rose 9.2% from a year before, with a major hamburger chain’s menu items with a World Cup theme selling well.
Sales at pubs and izakaya Japanese-style bars grew 14.7%, as establishments showing World Cup matches attracted visitors and there was early demand for year-end parties.
But the sector’s sales were only about 60% of pre-pandemic levels due to the lack of large-scale drinking parties and after parties.
"Business" POPULAR ARTICLE
-
Japanese Companies Increasing Efforts to Hire Foreign Students; Firms, Local Governments Help Them Acquire Skills to Find Jobs in Japan
-
Japan’s Casio to Launch Durable Clothing Range Inspired by G-Shock Brand; Company to Debut Durable T-Shirt in Late August
-
Insufficient Rice Supply Hits Japan; Sever Heat, Rising Demand from Inbound Tourist Among Factors
-
Japanese Firm Hitachi to Release Vacuum Using AR That Turns Cleaning Into a Game; Stressful Cleaning May Become More Enjoyable
-
Sony to Open New Brand Complex Building in Tokyo’s Ginza Next Year; ‘Ginza Sony Park’ to Serve as Brand Hub for Entertainment Businesses
JN ACCESS RANKING