Auto Industry Rocked by Trump’s 25% Tariffs on US Imports

An assembly robot operates on the line at automaker General Motors (GM) Brightdrop unit’s CAMI EV Assembly, Canada’s first full-scale electric vehicle manufacturing plant, in Ingersoll, Ontario, Canada December 5, 2022.
13:03 JST, March 27, 2025
DETROIT/WASHINGTON, March 26 (Reuters) – U.S. automakers and their global rivals were rocked on Wednesday by President Donald Trump’s announcement that he would impose 25% tariffs on all vehicles and foreign-made autoparts imported into the United States.
The new levies, if left in place for an extended period, could add thousands of dollars to the cost of an average U.S. vehicle purchase and impede car production across North America due to the intertwined manufacturing operations developed by car makers across Canada, Mexico and the United States over the last three decades. Nearly half of all cars sold in the U.S. last year were imported, according to research firm GlobalData.
General Motors GM.N shares slumped 8% in after-market trading. Shares in Ford F.N and U.S.-traded shares of Chrysler-parent Stellantis STLA.NSTLAM.MI fell about 4.5% each. In Asia, shares in Toyota Motor 7203.T, Honda Motor 7267.T and Hyundai Motor 005380.KS all fell between 3% and 4%.
Shares in Tesla TSLA.O, which makes all the cars sold in the U.S. locally but with some imported parts, were down 1.3%. Trump said the duties announced on Wednesday could be a net neutral or even good for Tesla. He said the company’s CEO and his close ally Elon Musk did not advise him regarding tariffs on autos. Musk, in a post on X following the news, said the tariffs will also affect Tesla.
The companies did not immediately return emails seeking comment.
Trump’s tariffs and threats to impose them have sowed uncertainty in businesses and roiled global markets since returning to the White House in January. On Wednesday, Trump reiterated that he expects the auto tariffs to prompt automakers to increasingly invest in America instead of Canada or Mexico.
Autos Drive America, a group representing major foreign automakers including Honda, Hyundai, Toyota and Volkswagen VOWG.DE, said the “tariffs imposed today will make it more expensive to produce and sell cars in the United States, ultimately leading to higher prices, fewer options for consumers, and fewer manufacturing jobs in the U.S.”
Automakers in North America have largely enjoyed free trade status since 1994. Trump’s 2020 U.S.-Mexico-Canada Agreement (USMCA) imposed new rules designed to increase regional content production.
After initiating 25% tariffs on Mexico and Canada in early March, Trump allowed a one-month reprieve for vehicles produced in compliance with the terms of his USMCA, which benefited American companies.
The new rules do not extend that reprieve.
“Companies that have invested hundreds of millions and billions of dollars on plants in Canada and Mexico will likely see their profits cut dramatically over the next few quarters, if not into a couple years,” said Sam Fiorani, analyst at AutoForecast Solutions.
“We’re going to look at adjusting our sales and production forecasts because this will throw everything into chaos.”
The White House said that 25% tariffs on automotive parts imported to the U.S. will begin no later than May 3, taxing key automobile parts including engines, transmissions, powertrain parts, and electrical components.
Importers of automobiles under the USMCA will be given the opportunity to certify their U.S. content so that only their non-U.S. content is taxed, the White House said.
Cox Automotive, an automotive services provider, predicted before the new tariff announcement that $3,000 would be added to the cost of a U.S.-made vehicle and $6,000 on a vehicle made in Canada or Mexico without exemptions.
If tariffs go through, by mid-April Cox expects disruption to “virtually all” North American vehicle production leading to 20,000 fewer vehicles produced per day, or about a 30% hit to production.
The United Auto Workers union, which represents factory workers at Big Three Detroit automakers praised Trump’s action.
“With these tariffs, thousands of good-paying blue collar auto jobs could be brought back to working-class communities across the United States within a matter of months, simply by adding additional shifts or lines in a number of underutilized auto plants,” UAW President Shawn Fain said in a statement.
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