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The Yomiuri Shimbun Monta, a cat that has been appointed by the Itoshima municipal government as the city’s tourism ambassador
The Yomiuri Shimbun
15:19 JST, February 26, 2023
ITOSHIMA, Fukuoka — Monta, a 3-year-old cat living in a mountainous area in Itoshima, Fukuoka Prefecture, has gone viral for his dignified demeanor and adorable appearance.
The cat has been in the care of humans since shortly after he was born, as he was separated from his mother. He was then adopted by his current owner in October 2019 and was named Monta.
Possibly as a result of being born with thyroid and kidney issues, Monta is smaller and moves more slowly compared to other cats.
His owner started posting photos and videos of Monta going on walks and relaxing in a living room on social media and YouTube to record his everyday life. Many people commented that they felt soothed after watching his videos, and Monta gained new fans, and now has more than 100,000 followers on Twitter.
The Itoshima municipal government took notice of Monta’s popularity and appointed him as the city’s tourism ambassador. Monta was feeling unwell for a while, but he is now back on his feet and ready to show the charming aspects of Itoshima through his daily life.
Monta can be found on social media and YouTube under “montanonichijo,” which translates to “Monta’s daily life” in Japanese.
