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‘High-Value Guests’ May be Key to Sustainable Tourism; Big Spenders More Easily Accommodated than Big Crowds

Political Pulse Sugime

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By Shingo Sugime

17:42 JST, March 28, 2025

The number of visitors to Japan in 2024 was 36.87 million, nearly 5 million more than the 31.88 million who visited in 2019. Spending by tourists also reached a record high of ¥8.1 trillion, up from ¥4.8 trillion in 2019. While the strong performance of the tourism sector is clear, issues that have ...

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