Popularity of Canned Coffee Starts with 1970 Osaka Expo; Product's Success Resembles Viral Moment

By Takeru Tsuzuki / Yomiuri Shimbun Staff Writer
11:35 JST,
March 12, 2025
With less than 100 days to go before the opening of the 2025 Osaka-Kansai Expo, it makes sense to focus on the 1970 Osaka Expo, which contributed to the creation of many innovative products and services that are now commonplace. Canned coffee is one of them.
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