Ibaraki again labeled least attractive prefecture in rankings
![](https://japannews.yomiuri.co.jp/wp-content/uploads/2023/06/map_ibaraki_1200-1.jpg)
19:30 JST, October 15, 2023
TOKYO (Jiji Press) — Ibaraki Prefecture came last among the country’s 47 prefectures in the 2023 rankings of prefectural attractiveness, a survey showed Saturday.
Saga Prefecture, which was at the bottom in last year’s rankings, came 46th, switching places with Ibaraki, according to the survey by Brand Research Institute, a Tokyo-based private research firm. Hokkaido ranked first for the 15th straight year. Kyoto came second, followed by Okinawa.
The survey was conducted online between late June and early July on people in their 20s to 70s, asking to rate the attractiveness of each prefecture on a five-point scale. Some 34,000 people gave answers.
Ibaraki ranked last for the 12th time since the survey began in 2009. “Ibaraki’s overall reputation is improving, but the tourist attractions are not being fully publicized,” said Akio Tanaka, president of Brand Research Institute.
Yamanashi Prefecture, which ranked 27th last year, climbed to 21st place, helped by the growing popularity of Mt. Fuji and the image of abundant local produce, according to the research company.
"Society" POPULAR ARTICLE
-
Typhoon Shanshan Forms, Slowly Moves Toward Japan; Govt Says Typhoon No. 10 Likely to Approach Japan Next Week
-
Typhoon Ampil Approaching Japan
-
Shizuoka Pref. City Offers Foreigners Free Japanese Language Classes; Aims to Raise Non-Natives to Daily Conversation Level
-
Typhoon No. 10 Forecast to Develop; Move into Pacific Ocean South of Japan on Aug. 26
-
Tokyo Companies Prepare for Ashfall From Mt. Fuji Eruption; Disposal Of Ash, Possibly at Sea, A Major Challenge
JN ACCESS RANKING