White House Launches Unusual Looped Video — to Stream for Days — Touting Accomplishments

The Washington Post

12:30 JST, May 3, 2025

The official White House account on X posted late Friday afternoon that a previously unscheduled “live” video event would be available to watch on the Trump administration’s official YouTube, X and Rumble channels at 4:45 p.m.

When the video went live, viewers saw an unusual “lo-fi” music stream with two accompanying visuals: an animation of Trump signing papers at what appears to be the Resolute Desk and a text scroll touting a list of “Promises made, promises kept” – adding a new way the White House has extolled the accomplishments this week of President Donald Trump’s first 100 days back in office.

The looped version of the 15-minute video and music is expected to run throughout the weekend on the White House digital channels with a strategy of “finding innovative ways to distribute fact sheets and other information,” according to a White House official, who spoke on the condition of anonymity because they were not authorized to speak publicly.

Titled “Lo-fi MAGA Video to Relax/Study To,” the unusual video played low-fidelity produced beats often used as background music for studying or working, alongside the animation and text.

The text featured dates of Trump’s campaign promises and news headlines of executive orders and actions the White House has taken in the first months of Trump’s second term on issues that include efforts to remove diversity, equity and inclusion programs in the military and ending birthright citizenship for some children of undocumented immigrants.

The unusual video capped a week of choreographed events designed to highlight the progress the White House says it has made thus far. Those events included several unannounced “new media” briefings with White House press secretary Karoline Leavitt separate from the White House press pool, expanding access to outlets and figures viewed by the administration as friendly to Trump.

On Thursday, the White House launched a “White House Wire” section on the official whitehouse.gov site, featuring favorable coverage and design similarities to the Drudge Report, a popular news aggregation website founded by former Trump ally Matt Drudge.

The White House also boasted of conducting 100 “media and influencer interviews” with mostly conservative media figures, influencers and podcasters on Trump’s 100th day in office, alongside a media blitz of interviews with Trump for traditional media outlets including Time magazine, ABC News and a sit-down on NBC’s “Meet the Press” that is scheduled to air Sunday morning.

But as The Washington Post’s Cleve R. Wootson Jr. and Natalie Allison reported Friday, the White House rollout of highlights came amid a week of turmoil surrounding the administration that included a major personnel shake-up following the Signal chat scandal, falling poll numbers, data that showed a contracting U.S. economy and a federal judge’s ruling that dealt a blow to Trump’s deportation efforts.