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Frozen Vegetables: Demand Rises for Convenient, Tasty Domestic Produce

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By Minako Yamamoto / Yomiuri Shimbun Staff Writer

12:15 JST, December 6, 2025

Frozen vegetables are becoming increasingly commonplace at the dining table. While imported products have traditionally dominated the market, Japanese manufacturers are now stepping up efforts to utilize domestic produce, grabbing the attention of consumers. We took a closer look at the appeal of ve...

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