- Imperial Family
Imperial Household Agency Launches Public Relations Office
13:44 JST, April 1, 2023
The Imperial Household Agency on Saturday launched a new public relations office, part of its efforts to keep the public better informed about the Imperial family.
The new office will employ a person from the private sector with extensive experience in public relations and explore ways of communicating information that brings the Imperial Household closer to the public.
The public relations office was established within the General Affairs Division and has nine staff members. A career bureaucrat in the National Police Agency was appointed as the first head of the office.
According to sources close to the agency, the office plans to add the person from the private sector and adopt private-sector methods by around summer.
With the slanderous negativity that appeared in weekly magazines and on social media surrounding the marriage of former Princess Mako to Kei Komuro in mind, the public relations office will increase publicity of the activities and personalities of the Imperial Household.
Specifically, the office will conduct research and analysis to identify areas for improvement ahead of a major redesign of the Imperial Household Agency’s website.
The agency will also consider ways of providing information through social media, but will be cautious when it comes to information dispersed directly from Imperial family members.
“We will try to provide information on the activities and personalities of the members of the Imperial family in a more substantial and timely manner than before,” Yasuhiko Nishimura, the grand steward of the agency, said at a regular press conference on March 23.
"Society" POPULAR ARTICLE
M4.8 Earthquake Hits Central Tokyo; No Tsunami Expected
JCG Captain Mistook ‘No. 1’ Position for Permission to Take off Prior to Haneda Accident; Voice Recorders Being Analyzed
Possibility of Warning-Level Snowfall in Tokyo’s 23 Wards; Heavy Snow Expected in Japan’s Kanto-Koshin Region (UPDATE 5)
Hepburn-Style Romaji Likely to Become Standardized
Over 10 Killer Whales Trapped Amid Drift Ice Off Coast of Hokkaido’s Shiretoko Peninsula
JN ACCESS RANKING
- Japan Eyes 45 B. Yen in Aid for Optical Semiconductors
- Business, Labor Leaders Reaffirm Vow to Raise Wages in Shunto Talks
- Japan Real Wages Fall at Steepest Pace in 9 Years in 2023
- Japan’s Job Availability Ratio Rises for 2nd Straight Year
- North Korean Workers in China Riot over Unpaid Wages; 2,000 Occupy Factory, Kill Plant Manager