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Associated Press

The Beauty Industry Loves Argan Oil. But Demand, and Drought, Are Straining Morocco and Its Trees

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The Associated Press

11:29 JST, July 29, 2025

SMIMOU, Morocco (AP) — Argan oil runs through your fingers like liquid gold — hydrating, luscious, and restorative. Prized worldwide as a miracle cosmetic, it’s more than that in Morocco. It’s a lifeline for rural women and a byproduct of a forest slowly buckling under the weight of growing demand.

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