Global Matcha Boom May Taste ‘Bittersweet’ to Tea Growers Who Face Pressure to Switch to Producing Tencha

By Keiko Yamaguchi / Yomiuri Shimbun Staff Writer
13:50 JST,
May 15, 2025
The blue sky of May, the green of the new tea leaves and the scarlet sashes of women harvesting tea — these images, come to the minds of many Japanese when picturing tea picking. Yet, many tea fields may be covered with black sheets in the near future due to farmers growing the raw material for matc...
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