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Why Is Your Morning Joe So Expensive? Brazil‘s Coffee Farms Have the Answer

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The Washington Post

12:47 JST, March 16, 2025

FRANCA, Brazil – To understand why coffee now costs a record $7 per pound in a typical American supermarket, take a bumpy dirt road into the hills of southeastern Brazil, past lines of purple-flowered trees and into the parched coffee fields of Augusto Rodrigues Alves.

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