Operations Firm for Johnny Named Starto Entertainment
![](https://japannews.yomiuri.co.jp/wp-content/uploads/2023/11/smile-up-1.jpg)
The office of Smile-Up. Inc., formerly Johnny & Associates, in Tokyo
17:35 JST, December 8, 2023
TOKYO (Jiji Press) — Japanese talent agency Smile-Up. Inc., formerly Johnny & Associates Inc., said Friday that the name of a new company taking over its talent management operations will be Starto Entertainment Inc.
Johnny & Associates changed its name to Smile-Up. in October, in response to a sexual abuse scandal involving its late founder, Johnny Kitagawa.
Smile-Up. had said that it would focus solely on operations related to compensating sexual abuse victims while a new company would be created to take charge of the talent agency’s talent management operations.
Atsushi Fukuda, head of a consulting firm, will become CEO of Starto Entertainment.
Smile-Up. said that the new firm will aim to launch full-scale operations in April 2024, after completing preparations and procedures related to the handover.
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