- General News
Japan Seeks to Clarify Digital Ad Suspension Criteria
16:02 JST, December 5, 2023
TOKYO (Jiji Press) — The industry ministry said Tuesday that Google, Meta and LY Corp. should explain screening standards in a detailed, easy-to-understand way for suspending digital advertisements.
The ministry also said the three technology companies should clarify what part of the ads violate the standards in a suspension notice to the advertisers.
The industry ministry responded to complaints by advertisers that they find it difficult to correct violations in their ads due to a lack of sufficient explanations from those companies.
Those firms should make a careful explanation about the appropriateness of commission fees on digital ads, the ministry added.
The ministry criticized Amazon Japan for setting and changing sales commissions without notice to sellers. On app stores offered by Google and Apple Inc., the ministry said it is difficult to use alternative means other than the payment services provided by the companies.
The industry ministry came up with those views after assessing efforts by tech companies to ensure transparency of their operations. After soliciting opinions from the public, it will ask companies to make voluntary improvements early next year.
The annual review started last year. Digital ads became subject to the review for the first time.
"Society" POPULAR ARTICLE
M4.8 Earthquake Hits Central Tokyo; No Tsunami Expected
JCG Captain Mistook ‘No. 1’ Position for Permission to Take off Prior to Haneda Accident; Voice Recorders Being Analyzed
Possibility of Warning-Level Snowfall in Tokyo’s 23 Wards; Heavy Snow Expected in Japan’s Kanto-Koshin Region (UPDATE 5)
Hepburn-Style Romaji Likely to Become Standardized
Over 10 Killer Whales Trapped Amid Drift Ice Off Coast of Hokkaido’s Shiretoko Peninsula
JN ACCESS RANKING
- Japan Business Delegation, Chinese Premier Li Meet; Both Sides Tout Importance of Bilateral Economic Ties
- Japan Eyes 45 B. Yen in Aid for Optical Semiconductors
- Japan’s Job Availability Ratio Rises for 2nd Straight Year
- North Korean Workers in China Riot over Unpaid Wages; 2,000 Occupy Factory, Kill Plant Manager
- Business, Labor Leaders Reaffirm Vow to Raise Wages in Shunto Talks