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Kiyomichi Noda, the chairman of Hokuyupack Co. in Yubari, Hokkaido, embraces a boxed pair of Yubari melons he purchased for ¥3.5 million during the first auction for the fruit this season, at the Sapporo Central Wholesale Market in Sapporo on Thursday.
It was the second-highest price fetched by Yubari melons, the king of Hokkaido’s summer fruits that are grown in Yubari, after another pair sold for ¥5 million in 2019.
Hokuyupack, a fruits packaging company, also made the winning bid of ¥3 million for two Yubari melons last year. “They [Yubari melons] taste sweeter than usual this year because there’ve been large differences between warm and cold temperatures,” Noda, 75, said. “I hope people eating these melons will have a smile on their faces.”
