Ginza: New Moomin shop opens
13:09 JST, December 16, 2022
Moomin Shop Ginza, which sells goods related to the popular characters created by Finnish author and illustrator Tove Jansson, was opened by Matsuya Co. in Chuo Ward, Tokyo, on Friday.
The shop, located on the first floor of Ginza Inz 1, will be further developed by a subsidiary of Matsuya. The company plans to open 10 Moomin shops, mainly in the Tokyo metropolitan area, by the end of 2027 to increase its revenue through channels outside of its department stores.
The Ginza shop sells many Moomin products imported from northern Europe, which are uncommon in Japan, as well as original products, such as tote bags, cookies and posters. The shop also has a space where parents can read Moomin books to their children.
“We want to take advantage of our department store’s brand power to show the value of something new,” said Takehiko Furuya, a senior executive of Matsuya.
"Features" POPULAR ARTICLE
-
Famous Weeping Cherry Tree in Full Blossom in Fukushima Pref. Town
-
Traditional Japanese Knife Store in Tokyo’s Ningyocho District Dates to Edo Period
-
Tokyo Station’s Reconstructed Domes Bring Back Prestigious Tradition; Station Building Hotel Loved by Literary Giants
-
Mysterious Charm of Eye-Catching General Store Draws People In; Said to Have Several Thousand Items
-
Kagawa: Video of 3 Dolphins Picking Up Garbage Goes Viral; Staff Trained Them to Exchange Trash for Food
JN ACCESS RANKING
- M6.0 Earthquake Hits Japan’s Tohoku Region; Fukushima, Iwate, Miyagi Prefectures Observe 4 on Japanese Scale With No Risk of Tsunami
- China Mutes Memorialization of Reformer Hu Yaobang; Memories Could Spark Critique of Xi Administration
- Shinkansen Services Suspended After Man ‘Searches for Phone’ on Tracks; Disruption Affects About 14,000 Passengers
- U.S. 7th Fleet officer Arrested on Suspicion of Stealing Sushi, Sashimi, Chicken at Kanagawa Shopping Mall; Suspect Caught Mid-Meal
- UNRWA Director Describes Catastrophic Destruction in Gaza; Says Relief Trucks Robbed, ‘People’s Hearts Destroyed’