New Earphones Shaped Like Chocolate-Covered Mushrooms; Meiji to Sell Just 3,500 Sets Based on Popular Japanese Snack

Courtesy of Meiji Co.
Wireless earphones resembling the Kinoko-no-Yama snack food
The Yomiuri Shimbun
Actor Win Morisaki introduces the earphones at Narita Airport on Monday.

Wireless earphones shaped like chocolate-covered mushrooms were released by Meiji Co. on Tuesday.

The earphones look like Meiji’s popular Kinoko-no-Yama snack, and went on sale at noon Tuesday through the Makuake crowdfunding website. Only 3,500 sets were available.

Meiji introduced the earphones as a fictitious product on an official social media account last summer and decided to actually produce them after receiving a positive response.

Users of the earphones, which are priced at ¥29,800, look like they’ve put mushrooms in their ears. In addition to listening to music, the earphones can also automatically translate 144 languages.

It came to light in February that look-alike products using the trademarks “meiji” and “Kinoko-no-Yama” were being sold online without permission. The company called on consumers not to buy them by mistake.