Matsuya Ginza interiors reused in Daiwa Toyama

The Yomiuri Shimbun
Wind bells and other decorative items that were used in the Matsuya Ginza store are reused in the Daiwa Toyama store.

TOYAMA — Department store operator Daiwa Co.’s Toyama store has begun efforts to reuse interior decorations, such as wind bells, that were once used in department store operator Matsuya Co.’s Ginza store in Tokyo.

It is the first time for Daiwa to use the interior decorating of another department store chain. The company aims to help lead the move toward the sustainable use of interior decorations.

These efforts are part of a project of the Matsuya Ginza store in which used interior decorations are provided to other department store companies to reduce waste.

Billing the display as “A Daiwa summer,” the Daiwa Toyama store is displaying 250 wind bells made by Nousaku, a company based in Takaoka, Toyama Prefecture, and indigo-dyed noren Japanese store curtains produced in Tokushima Prefecture.

These decorations were previously used in the Matsuya Ginza store. The Daiwa Toyama store will be displaying them in display windows and at the front entrance until Aug. 16.

According to officials of the Daiwa Toyama store, interior decorations are replaced each season or each time major sales are held. They are replaced in as little as two weeks or in three to four months at most.

The officials said that the used interior decorations are disposed of after the events in many cases.

Tadanori Yasui, sales promotion division chief of Daiwa Toyama, said, “We want to reduce interior decoration waste by incorporating the good points of superior department stores.”

The Yomiuri Shimbun
A display window of the Daiwa Toyama store