Ootoya Eyes Lunch Set Price Cut in Feb.
13:03 JST, December 21, 2020
Japanese cuisine chain Ootoya Co. is considering cutting the price of its popular Ootoya lunch set by ¥50 in February, enabled by reduced material costs through joint purchases with major restaurant operator Colowide Co., which seized control of Ootoya.
The prices of other menu items will be cut gradually and will start at company-owned stores before expanding to member stores.
Ootoya’s signature set meal, which includes fried chicken, will be reduced from ¥790, including tax, to ¥740. Ootoya’s earnings have been sluggish due to price hikes stemming from rising material costs. Ootoya plans to review the dishes to attract families and male customers.
Ootoya’s commitment to in-store cooking will continue, and the current 320 stores will be maintained for the time being. The company is also considering starting delicatessen sales at department stores next spring.
“Slightly lower prices and more fun to choose from,” said Masaki Kuroudo, who was appointed president of Ootoya Holdings Co. in November, in an interview with The Yomiuri Shimbun.
"Business" POPULAR ARTICLE
-
Insufficient Rice Supply Hits Japan; Sever Heat, Rising Demand from Inbound Tourist Among Factors
-
Japanese Companies Increasing Efforts to Hire Foreign Students; Firms, Local Governments Help Them Acquire Skills to Find Jobs in Japan
-
Japan’s Casio to Launch Durable Clothing Range Inspired by G-Shock Brand; Company to Debut Durable T-Shirt in Late August
-
Japan’s Newly Harvested Rice Arrives on Store Shelves; Prices Soar 30%-50% Following Shortage
-
Sony to Open New Brand Complex Building in Tokyo’s Ginza Next Year; ‘Ginza Sony Park’ to Serve as Brand Hub for Entertainment Businesses
JN ACCESS RANKING
- Insufficient Rice Supply Hits Japan; Sever Heat, Rising Demand from Inbound Tourist Among Factors
- Philippines Steps Up Defense of Northernmost Province with Eye on Possible Contingency Involving Taiwan
- Tokyo Companies Prepare for Ashfall From Mt. Fuji Eruption; Disposal Of Ash, Possibly at Sea, A Major Challenge
- Shizuoka Pref. City Offers Foreigners Free Japanese Language Classes; Aims to Raise Non-Natives to Daily Conversation Level
- Strong Typhoon Shanshan Predicted to Approach Western, Eastern Japan Earliest on Wednesday