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Municipal Matchmaking Programs Prove Popular with Generation Z; Local Governments Adopting New Strategies to Boost Falling Marriage Rates

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By Kohei Yamauchi / Yomiuri Shimbun Staff Writer

16:36 JST, September 14, 2025

TOTTORI — The nature of konkatsu matchmaking programs organized by local governments is changing to better suit the preferences of young adults belonging to Generation Z, those who were born from the latter half of the 1990s to around 2010.

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