From Boycotts to ‘Good-Buys,’ Consumers Are Showing Support for DEI

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The 500 parishioners marched into a Detroit-area Target, filling their baskets with lip gloss, mocktails and seasonings. Popcorn, too. Hair dye and dolls. Within 90 minutes, they had purchased about $25,000 in merchandise, all made by Black-owned businesses.

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