- GENERAL NEWS
Ibaraki again labeled least attractive prefecture in rankings
19:30 JST, October 15, 2023
TOKYO (Jiji Press) — Ibaraki Prefecture came last among the country’s 47 prefectures in the 2023 rankings of prefectural attractiveness, a survey showed Saturday.
Saga Prefecture, which was at the bottom in last year’s rankings, came 46th, switching places with Ibaraki, according to the survey by Brand Research Institute, a Tokyo-based private research firm. Hokkaido ranked first for the 15th straight year. Kyoto came second, followed by Okinawa.
The survey was conducted online between late June and early July on people in their 20s to 70s, asking to rate the attractiveness of each prefecture on a five-point scale. Some 34,000 people gave answers.
Ibaraki ranked last for the 12th time since the survey began in 2009. “Ibaraki’s overall reputation is improving, but the tourist attractions are not being fully publicized,” said Akio Tanaka, president of Brand Research Institute.
Yamanashi Prefecture, which ranked 27th last year, climbed to 21st place, helped by the growing popularity of Mt. Fuji and the image of abundant local produce, according to the research company.
"SOCIETY" POPULAR ARTICLE
AI-generated Child Porn Floods Japan-based Website (Update 1)
Bears Sighted in Tokyo Suburbs, Including near Mt. Takao (Update 1)
Tokyo Dips below 10 C; Temperatures Fall in Japan
Junko Ohashi, singer of ‘Silhouette Romance,’ dies at 73
X Japan Bassist Heath Dies at 55; Yoshiki Thought to Have Returned to Japan for Him
JN ACCESS RANKING
- Japan April-Sept. Current Account Surplus Hits Record High
- Japan 2023 Food Exports Reach 1 Tril. Yen at Record Pace
- 69.7 Bil. Yen in COVID-19 Loans to Small Businesses Uncollectible
- AI-generated Child Porn Floods Japan-based Website (Update 1)