Japanese designer creates illustration for Finland’s baby boxes
12:00 JST, December 30, 2022
An illustration created by a Japanese designer adorns Finland’s maternity packages, which expectant mothers can receive for free from the Finnish government.
The starter kits for families with newborns contain items such as clothes, a picture book and a thermometer, and the items come in a box that can also be used as a baby bed.
The illustration on the box changes from time to time. A design by Aya Iwaya, 30, was selected in 2017 and her illustration adorns the box from 2022, marking the first time a Japanese designer has created an illustration for the Finnish innovation.
The baby boxes marked their 85th anniversary in 2022 as the municipal maternity grant law was established in 1937.
Baby boxes with Iwaya’s design feature bears, horses and swans.
“I imagined a Finnish society where any family can live without being isolated in the country’s beautiful nature and the four seasons,” said Iwaya. “I expressed the joy of life by depicting various animals.”
After graduating from a high school in Tokyo, Iwaya entered an art university in Finland in 2010 and studied design there for eight years. She won the gold prize for young creatives at The Best of Finnish Advertising and Design competition in 2015.
Iwaya’s parents divorced when she was young and she was raised in a single-parent household. Finland’s generous social security policies, including free education through university impressed Iwaya because of her background.
“The maternity package program symbolizes efforts that celebrate the birth of children. I’m honored that my design was selected,” said Iwaya, who currently works in Japan.
The maternity package can be traced back to the efforts of a volunteer organization that provided hand-sewn baby clothes and other items to needy families in 1922, according to Kela, Finland’s social insurance institution.
In Finland, mothers can receive a baby box or €170 (about ¥24,000) when they give birth. About 95% of first-time mothers choose the maternity package over the cash handout.
"Society" POPULAR ARTICLE
-
U.S. 7th Fleet officer Arrested on Suspicion of Stealing Sushi, Sashimi, Chicken at Kanagawa Shopping Mall; Suspect Caught Mid-Meal
-
JAL Airplane Experiences Radio Malfunction During Flight, Lands Safely By Relying on Light Signals
-
Cherry tree falls on man on Sanneizaka steps leading to famous Kiyomizu Temple in Kyoto
-
Earthquake in Western Japan a Reminder to Be Ready for the Big One; 14% of People Have Made No Preparations, Survey Says
-
Small Animal That Appears to be Mouse Found in Chojuku Bread Products; Some Brands on Same Production Line to be Recalled Voluntarily
JN ACCESS RANKING
- Weakening Yen Adds Complexity to BOJ’s Rate Hike Decisions; Rising Commodity Prices may Impact ‘Virtuous Cycle’ Efforts
- 70% of Japan Companies to Raise Pay Scales in FY 2024
- 48.6% of Global Patent Applications Related to All-Solid-State Batteries Came from Japanese Firms; Panasonic Tops List
- Core Consumer Prices Rise 2.8% in Fiscal 2023
- U.S. 7th Fleet officer Arrested on Suspicion of Stealing Sushi, Sashimi, Chicken at Kanagawa Shopping Mall; Suspect Caught Mid-Meal