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OSAKA (Jiji Press) — Major electronics maker Sharp Corp. will reenter the U.S. television market next spring, it was learned Thursday.
The company plans to start full-scale sales there of the Aquos XLED, the new, high-end model of Sharp’s Aquos liquid crystal display TV brand.
Sharp pulled out of U.S. TV sales for general consumers in 2016 amid a business crisis. It aims to enhance its brand power by selling high-resolution TV sets providing high-quality audio.
Using Sharp’s unique technology, the XLED model offers better color contrasts, officials said.
Sharp will exhibit the model at the Consumer Electronics Show in Las Vegas next month.
