Sharp enters cosmetics market
20:07 JST, March 20, 2022
OSAKA — Major home appliance maker Sharp Corp. is entering the cosmetics business, the company said.
The Osaka Prefecture-based company announced last week that it will launch a medicated moisturizing cream on Tuesday, followed by medicated toner and medicated emulsion in late April or later.
Sharp has been producing face masks since the beginning of the novel coronavirus crisis. Now the company said that it hopes to make products that address skin problems caused by the daily wearing of masks.
In a survey conducted by Sharp in February, it was found that the daily wearing of masks has caused skin problems for about 30% of men and 40% of women. The company said that an increasing number of people may be suffering from skin irritation caused by the rubbing of masks against the face.
The three products to be released contain moisturizing and anti-inflammatory ingredients, which will make them effective in maintaining moisture and preventing rough and dry skin, according to the company. The new products are priced between ¥1,280 to ¥2,280, and will be sold at Sharp’s online store.
Sharp has been involved in face mask sales since April 2020 and has so far shipped over 300 million units.
"Business" POPULAR ARTICLE
-
Japan, U.S., Philippines to Strengthen Nickel Supply Chains; Reduce Reliance on China for Critical Minerals
-
Shinkansen to Have Private Rooms by FY 2026, JR Tokai Announces
-
Ride-Sharing Services Start in Tokyo; Kanagawa, Aichi, Kyoto, Others To Follow Suit
-
Survey: 80% Worried About Recognizing AI as Patent Inventor; Respondents Fear Increase in Unverified Inventions
-
Japan’s Docomo To Sell Contactless Smart Rings; Users Can Make Payments at the Wave of a Hand
JN ACCESS RANKING
- M6.0 Earthquake Hits Japan’s Tohoku Region; Fukushima, Iwate, Miyagi Prefectures Observe 4 on Japanese Scale With No Risk of Tsunami
- Cherry Blossoms Draw Crowd to Tokyo’s Ueno Park; Viewing Season Kicks Off to Slow Start
- China Mutes Memorialization of Reformer Hu Yaobang; Memories Could Spark Critique of Xi Administration
- Shinkansen Services Suspended After Man ‘Searches for Phone’ on Tracks; Disruption Affects About 14,000 Passengers
- Whaling Mother Ship Built in Japan for 1st Time in 73 Years