More summer wines amid drinking at home boom
17:00 JST, June 21, 2021
Suntory Wine International Ltd. will release a sour lemon sparkling wine on Tuesday, part of its expanded lineup of summer wines amid an uptick in at-home drinking as people have been refraining from going out.
According to Suntory, sales of over-the-counter wine for home consumption increased by 7% last year from the year before.
While Suntory usually releases two or three types of limited-release wine every summer, this year the company will release five summer flavors in order to target more consumers.
Mercian Corp. will be offering a limited-release lemon-flavored sangria starting on June 29.
Sangria, which is made by putting fresh fruits in wine, is said to be popular with people in their 20s and 30s across the country who are newcomers to wine. Lemon, which is also popular in chuhai shochu highballs, is slated to be used more frequently in the wine market.
Wine consumption nationwide has been increasing steadily since 2012 as low-priced wines from Chile and other countries began garnering more market share.
Suntory’s sales strategist said, “We want to propose ways to drink wine for a variety of occasions.”
"FEATURES" POPULAR ARTICLE
Autumn in Full Swing in Kyoto
Kintetsu Dept Store, Fujiya Open New Pekolicious Sweets Shop in Osaka
Nagasaki: Mom, Young Daughter Help Keep Mask-changing Chinese Art Alive
Illuminations Brighten Up Events, Buildings and Roadside Trees in Central Tokyo
My Wife Hasn’t Bathed for 2½ Years, Claiming It’s ‘Bothersome’
JN ACCESS RANKING
- Exports of Nishikigoi Carp to China Halted; Permits for Japanese Aquaculture Facilities By China Have Expired
- Japan April-Sept. Current Account Surplus Hits Record High
- Japan 2023 Food Exports Reach 1 Tril. Yen at Record Pace
- 69.7 Bil. Yen in COVID-19 Loans to Small Businesses Uncollectible
- AI-generated Child Porn Floods Japan-based Website (Update 1)