Heart-shaped Kamaboko Make Splash with Messages

A Saimon Kamaboko Hoten employee makes heart-shaped kamaboko in Hakata Ward, Fukuoka City.
11:49 JST, February 9, 2021
FUKUOKA — Heart-shaped kamaboko — traditional Japanese fish sausage — is produced at a high pace in Saimon Kamaboko Honten in Hakata Ward, Fukuoka City, ahead of Valentine’s Day.
Each of the items is about 8 centimeters by 8 centimeters and about 1.5 centimeters thick, and golden threadfin bream, the taste of which is elegant, is used to make them.
The product bears messages such as, “Don’t get beaten by the novel coronavirus,” and “Take care of yourself.”
About 50 variations of similar messages appear on these kamaboko products.
As the number of events has dramatically fallen off in the midst of the coronavirus epidemic, the kamaboko maker’s sales have plunged to less than half.
“Precisely because people have fewer opportunities to meet up with others, I hope they will give gifts that convey their feelings,” said Sayo Noda, 38, chief of the manufacturer’s production factory.
One piece of the special kamaboko is priced at ¥500, including tax. Those who order in advance can select their favorite messages to appear on the items.
"Features" POPULAR ARTICLE
-
Sapporo Snow Festival Attracts Many Visitors on Opening Day; Popular Event Taking Place at 3 Locations Around City
-
Hearty Hachis Parmentier Makes for the Perfect Winter Dish; Warm Your Seasonal Gatherings with French Classic
-
Osaka: Smartphone App Revives CG Images of Naniwa Palace; Digital Rendering of Historic Japanese Capital
-
Unagi Selected as ‘Japan’s Dish of 2024’ by Restaurant Search Site; Japanese Craft Gin, Premium Ramen Also Receive Awards
-
Hokkaido Ice Hotel Briefly Opens for Guests; Visitors Can Enjoy Ice Village with Various Amenities
JN ACCESS RANKING