Taylor Swift’s ‘Eras Tour’ Book Has Massive Debut

The Washington Post

17:25 JST, December 6, 2024

Taylor Swift’s “Eras Tour Book” needed less than a fortnight to become the fastest-selling new book of the year.

The book, a coffee-table hardcover that reflects on Swift’s popular tour, sold 814,000 print copies over the Thanksgiving holiday weekend, according to Circana Bookscan, a book-sales tracking platform. No other book has sold as well this year, the platform said in a news release.

Swift’s book is now the fastest-selling new book of the year and the second-highest adult nonfiction book release in BookScan’s history. Only former president Barack Obama’s memoir “A Promised Land” did better with 816,300 print copies sold in its first week in 2020, according to Bookscan.

“The Eras Tour Book,” which cost $39.99, was available only at Target’s stores and the retailer’s website, though, while Obama’s was available at other major retailers.

Swift announced the new book on Oct. 15, saying it would coincide with the CD and vinyl release of her April album “The Tortured Poets Department: The Anthology.” All of the items, she said, would be available only at Target.

On Black Friday, people flooded Target stores in the wee hours of the morning to snag copies. The 256-page hardcover features hundreds of photos from the tour, along with behind-the-scenes sketches and reflections written by Swift, according to the book’s description on Target’s website.

But in the days since its release, Swift’s book garnered a new name online – the “errors tour” book, as some fans said the book was riddled with typos and other mistakes, like cutoff words and photos.

In one example shared by a TikToker who bought the book, the song title “this is me trying” from Swift’s “Folklore” album is written as “this is me rying.”

“I know I’m not the only one disappointed with the Eras Tour book, but I haven’t seen anyone else talk about the glaringly obvious grammatical errors and clunky sentences within the pages,” the fan wrote.

Swift released the book through Taylor Swift Publications without the help of a traditional publishing house. She did something similar with the “Eras Tour” concert film, sidestepping major distributors and working directly with AMC.

Swift’s “Eras Tour” – which had more than 150 shows across five continents – comes to a close this weekend with three shows scheduled in Vancouver.