China’s Labubu-Maker Picks London for European HQ in Boost for UK

Reuters

15:15 JST, January 31, 2026

SHANGHAI, Jan 30 (Reuters) – Pop Mart 9992.HK, the maker of the famous Labubu doll, named London for its new regional headquarters, and said it would open seven more UK stores, as British Prime Minister Keir Starmer secured the “ugly-cute” investment on his trip to China.

Starmer’s four-day visit aims to inject growth into Britain’s economy by strengthening ties between the countries through improved market access, lower tariffs and investment deals, such as Pop Mart’s.

The Labubu dolls, whose toothy grin and pointy ears are behind their intentionally imperfect “ugly-cute” appeal, have become collector’s items since going viral on social media 18 months ago.

Starmer’s visit has secured export deals worth 2.2 billion pounds ($3.02 billion) as well as market access valued at 2.3 billion pounds over five years, and hundreds of millions of pounds in investment, a statement from his office said on Friday.

LOCATIONS INCLUDE BIRMINGHAM, CARDIFF AND OXFORD STREET

Pop Mart will open in seven locations in Britain, including Birmingham, Cardiff and a new flagship store on London’s Oxford Street. It also plans 20 more stores across Europe.

The investment will create over 150 jobs in Britain, the statement said.

“London stands at the heart of the global creative ecosystem, and we are thrilled to plant our European roots here,” Grant Wang, Pop Mart’s founder and chief executive, said in a statement.

Pop Mart is one of a group of Chinese consumer-facing companies, including fashion retailer Urban Revivo and coffee chain Luckin, that are turning to overseas markets to try to counter weaker domestic spending linked to a prolonged property crisis and wage security concerns.

Starmer’s office also said Chinese energy storage firm HiTHIUM would invest 200 million pounds in Britain, adding 300 jobs, and life sciences group Asymchem would create 150 jobs by expanding its UK operations.