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The price of Umaibo, stick-shaped puffed corn snacks, will be raised from ¥12 to ¥15 starting with shipments sent in October, Yaokin Co. announced on Tuesday.
As a reason for price hike, the Tokyo-based snack maker cited a continued rise in the price of corn, the main raw ingredient for Umaibo, as well as vegetable oil.
Launched in 1979, Umaibo (delicious stick) had been sold at ¥10 per stick for over 40 years. This will be the second time the price has been raised, following an increase from ¥10 to ¥12 in spring 2022.
Yaokin also said the company is facing increasing labor and delivery costs.
