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Japan Bullet Train Riders Invited On Wild Shrimp Chase; Tokaido Line, Popular Snack Share 60th Anniversary

Courtesy of Central Japan Railway Co.
A shrimp sticker of the sort “released” at Shinkansen stations

The Yomiuri Shimbun

13:22 JST, September 25, 2024

Shrimp have been released — sort of — at each station on the Tokaido Shinkansen line, as part of efforts to commemorate the 60th anniversary of the opening of the line.

Central Japan Railway Co. (JR Tokai) has teamed up with Calbee Inc. and its Kappa Ebisen snack, which has been on the market for 60 years.

A total of 60 stickers depicting the product’s familiar shrimp logo were prepared for the anniversary. The stickers are displayed in areas beyond the Shinkansen ticket gates at all 17 Tokaido Shinkansen stations, including Gifu-Hashima, Nagoya, Mikawa-Anjo and Toyohashi.

At each station, three to four shrimp are hidden on pillars, walls, floors and station name signs. Some stations include special “local shrimp,” and somewhere, just one of the 60 shrimp is a black and white shrimp.

JR Tokai is currently running a campaign in which participants can win prizes in a drawing based on the number of stations where they find shrimp. Entries will be accepted until Oct. 9.