The conveyor belts carrying the plates constantly spin in the same direction, but the giant sushi chains are diverging in pricing strategy as the days of the ¥100 plate gradually becomes a thing of the past.
Sushiro, the largest chain in the industry, had kept the cheapest item on its menu at a before-tax ¥100 from the time of its founding in 1984, but in October raised the price at most outlets by ¥10 to a tax-included ¥120.