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Japanese Automakers Try to Regain Ground Lost to Chinese Car Firms in Thailand with Low-Priced Hvs

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By Takashi Itoda / Yomiuri Shimbun Staff Writer

12:41 JST, September 1, 2025

BANGKOK — Major Japanese automakers are trying to regain lost ground in Thailand, where they have been squeezed by the aggressive sales tactics of Chinese car companies. In Thailand, Japanese automakers’ share of new vehicle sales used to be more than 90% but may fall below 70% this year.

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