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Playful Bags from Brigitte Tanaka Evoke Parisian Atmosphere, Bring Fans from Around the World to Cozy Shop

Brigitte Tanaka is a Paris-based fashion brand attracting much attention of late with exquisitely embroidered bags made with creative, playful designs. The brand is run by two designers, both women — Brigitte Giraudi from France and Chieko Tanaka from Japan. I visited the brand’s store in central Paris, which is adjacent to the historically significant St. Roch Church.When I opened the store’s wooden door and stepped inside, Tanaka welcomed me. The store’s cozy little space is intimate, feeling like a hideaway. It is filled with a variety of items, from refurbished antique sundries to bags and pouches embroidered with images such as the Eiffel Tower and croissants. The brand is comanaged by Tanaka and Giraudi. Tanaka initially worked as an accessory designer in Japan before moving to France in December 2008. She then met Giraudi, who was running an accessory brand. They hit it off and started working together, creating the brand made from combining their names in 2017.The brand’s signature items are organdy reusable shopping bags with beautiful embroideries of distinctive, humorous patterns borne from various inspirations, including general goods stores. The bags have interesting shapes, too. Some have a pocket for flowers, while others are designed to perfectly hold a baguette.“I hope users will enjoy the feeling of carrying art around,” Tanaka said.

17 hours ago

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