Sharp enters cosmetics market
20:07 JST, March 20, 2022
OSAKA — Major home appliance maker Sharp Corp. is entering the cosmetics business, the company said.
The Osaka Prefecture-based company announced last week that it will launch a medicated moisturizing cream on Tuesday, followed by medicated toner and medicated emulsion in late April or later.
Sharp has been producing face masks since the beginning of the novel coronavirus crisis. Now the company said that it hopes to make products that address skin problems caused by the daily wearing of masks.
In a survey conducted by Sharp in February, it was found that the daily wearing of masks has caused skin problems for about 30% of men and 40% of women. The company said that an increasing number of people may be suffering from skin irritation caused by the rubbing of masks against the face.
The three products to be released contain moisturizing and anti-inflammatory ingredients, which will make them effective in maintaining moisture and preventing rough and dry skin, according to the company. The new products are priced between ¥1,280 to ¥2,280, and will be sold at Sharp’s online store.
Sharp has been involved in face mask sales since April 2020 and has so far shipped over 300 million units.
"Business" POPULAR ARTICLE
-
Japan, U.S., Philippines to Strengthen Nickel Supply Chains; Reduce Reliance on China for Critical Minerals
-
Shinkansen to Have Private Rooms by FY 2026, JR Tokai Announces
-
Survey: 80% Worried About Recognizing AI as Patent Inventor; Respondents Fear Increase in Unverified Inventions
-
Ride-Sharing Services Start in Tokyo; Kanagawa, Aichi, Kyoto, Others To Follow Suit
-
Japan’s Docomo To Sell Contactless Smart Rings; Users Can Make Payments at the Wave of a Hand
JN ACCESS RANKING
- China Mutes Memorialization of Reformer Hu Yaobang; Memories Could Spark Critique of Xi Administration
- Shinkansen Services Suspended After Man ‘Searches for Phone’ on Tracks; Disruption Affects About 14,000 Passengers
- U.S. 7th Fleet officer Arrested on Suspicion of Stealing Sushi, Sashimi, Chicken at Kanagawa Shopping Mall; Suspect Caught Mid-Meal
- UNRWA Director Describes Catastrophic Destruction in Gaza; Says Relief Trucks Robbed, ‘People’s Hearts Destroyed’
- JAL Airplane Experiences Radio Malfunction During Flight, Lands Safely By Relying on Light Signals