Ginza: New Moomin shop opens
13:09 JST, December 16, 2022
Moomin Shop Ginza, which sells goods related to the popular characters created by Finnish author and illustrator Tove Jansson, was opened by Matsuya Co. in Chuo Ward, Tokyo, on Friday.
The shop, located on the first floor of Ginza Inz 1, will be further developed by a subsidiary of Matsuya. The company plans to open 10 Moomin shops, mainly in the Tokyo metropolitan area, by the end of 2027 to increase its revenue through channels outside of its department stores.
The Ginza shop sells many Moomin products imported from northern Europe, which are uncommon in Japan, as well as original products, such as tote bags, cookies and posters. The shop also has a space where parents can read Moomin books to their children.
“We want to take advantage of our department store’s brand power to show the value of something new,” said Takehiko Furuya, a senior executive of Matsuya.
"Features" POPULAR ARTICLE
-
Tokyo Meiji-era Station Bustles with Life Once More; Former Station Remodeled into Commercial Facility, Observation Deck to Watch Passing Trains Up Close
-
Colorful Summer Has Arrived; More than 1 Mil. Visitors Expected to Visit Shonan Hiratsuka Tanabata Festival
-
Wonder of Freezing Foods; Serving Sweets, Snacks Frozen Gain Popularity in Japan
-
I Feel Resentment Toward My son’s Wife for Going Abroad on a Working Holiday
-
My Co-Worker with a Child is Often Absent, Leaves Early
JN ACCESS RANKING
- Prices of over 10,000 Food and Beverage Items to Rise This Year; Figure is down from over 30,000 Last Year
- Sony Group to End Production of Blu-ray Discs; Market Has Shrunk Due To Growth Of Hard Disk Drives, Streaming
- Japan Ministry Concerned Over Same-Sex Couple Receiving City-Issued Resident Certificates Referring to ‘Common-Law Husband’
- Japan Court OKs Sex Change without Surgery
- Pacific Islands Leaders Not Totally in Tune on China Approach as Meeting Ends in Tokyo; Positions Differ on Treated Water, Joint Drills